Applied Public Relations: Cases in Stakeholder Management by Lawrence F. Lamb, Kathy Brittain McKee PDF

By Lawrence F. Lamb, Kathy Brittain McKee

ISBN-10: 0805846069

ISBN-13: 9780805846065

ISBN-10: 1410611205

ISBN-13: 9781410611208

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Additional info for Applied Public Relations: Cases in Stakeholder Management (Lea's Communication Series)

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Mr. Parker said, "We did declare an immediate hiring freeze and cut capital spending across the board. We halted discretionary projects, including the expansion of our headquarters building. " Southwest Airlines completed 30 consecutive years of profitable operations and earned employee loyalty with a policy of no layoffs. ) Stakeholders: Employees 23 Looking everywhere to cut costs and keep employees on the payroll, the company found that even small changes could save money. For example, a switch from white to unbleached paper towels saved the airline $75,000 a year.

2000). Common interest, common good: Creating value through business and social sector partnerships. Boston: Harvard Business School Press. 40 Chapter 3 CASE 6. , in business for more than 115 years offering beauty and health products in 143 countries, has long been associated with the sound of a doorbell ringing to welcome a representative into homes to sell products directly to women. However, in recent years, Avon has achieved fame for more than its line of beauty and clothing products. In 2003, the National Association for Female Executives rated it as the top company for executive women, and it has become known as the largest corporate partner in the fight against breast cancer.

Stakeholders: Employees CASE 3. 21 SOUTHWEST AIRLINES FINDS A PAYOFF IN AVOIDING EMPLOYEE LAYOFFS Commercial aviation in the United States was grounded for 2 days following the terrorist tragedies of Tuesday, September 11, 2001. Planes sat idle at the gates; airport concourses stood quiet and empty; skies showed no trace of the contrails that follow passenger jets. , Thursday, almost everyone began to wonder if the aviation business would ever recover. Fear kept some travelers on the ground; they drove, used the train, or simply stayed home.

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Applied Public Relations: Cases in Stakeholder Management (Lea's Communication Series) by Lawrence F. Lamb, Kathy Brittain McKee


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