About Face 3: The Essentials of Interaction Design - download pdf or read online

By Alan Cooper, Robert Reimann, David Cronin

ISBN-10: 0470084111

ISBN-13: 9780470084113

This thoroughly up-to-date quantity offers the potent and useful instruments you want to layout nice computing device purposes, net 2.0 websites, and cellular units. You’ll examine the rules of excellent product habit and achieve an realizing of Cooper’s Goal-Directed layout approach, which includes every little thing from accomplishing person study to defining your product utilizing personas and eventualities. finally, you’ll collect the information to layout the absolute best electronic services and products.

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Extra resources for About Face 3: The Essentials of Interaction Design

Sample text

We propose a somewhat more detailed definition of human-oriented design activities: Understanding users’ desires, needs, motivations, and contexts Understanding business, technical, and domain opportunities, requirements, and constraints Using this knowledge as a foundation for plans to create products whose form, content, and behavior is useful, usable, and desirable, as well as economically viable and technically feasible This definition is useful for many design disciplines, although the precise focus on form, content, and behavior will vary depending on what is being designed.

Does it tell us why they are doing whatever it is they might need our product for, why they might want to choose our product over our competitors, or how we can make sure they do? Unfortunately, it does not. We’ll soon see how to address the issue of understanding users and their behaviors with products. Conflicting interests A second problem affects the ability of vendors and manufacturers to make users happy. There is an important conflict of interest in the world of digital product development: The people who build the products — programmers — are usually also the people who design them.

Are they the same for all users? Do they change over time? We’ll try to answer those questions in the remainder of this chapter. Users’ goals are often quite different from what we might guess them to be. For example, we might think that an accounting clerk’s goal is to process invoices efficiently. This is probably not true. Efficient invoice processing is more likely the goal of the clerk’s employer. qxp 14 4/3/07 6:00 PM Page 14 Part I: Understanding Goal-Directed Design performing routine and repetitive tasks, although he may not verbally (or even consciously) acknowledge this.

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About Face 3: The Essentials of Interaction Design by Alan Cooper, Robert Reimann, David Cronin


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